Selling Fresh Air To China by AIR FARMING
“When someone bottled water everyone thought it was ridiculous, now you have Evian and Volvic – why not bottle air?”
A 27-year-old man in Dorset, England, has already made £16,000 ($23,200) selling fresh air from various areas of the U.K. to customers in China. While he is based in Dorset he is now spending a lot of time in Hong Kong, actively selling his product.
According to Leo De Watts, Britain offers what he calls the “Louis Vuitton” of the finest fresh air and Chinese customers are more than ready to snap it up, at £80 ($87) a jar. He has so far sold 200 of his 580ml decanters of British air in just a few weeks.
While the Chinese are pushing their own products worldwide – taking over local markets in many countries – in the process, their industry is causing major cities like Beijing and Shanghai to suffer from stifling pollution and smog in the air over their cities. It is people in those two cities who are the first to snap up De Watt’s offering of good, fresh air from Britain.
Since China's capital city Beijing issued its first ever air pollution red alert last week, sales of bottled Canadian fresh mountain air to Chinese customers have soared.
Two entrepreneurs from Alberta have been selling Vitality Air for just over a year, but over the last two weeks their sales to China have increased dramatically, reports The People's Daily Online.
The red alert over air pollution was issued by Beijing authorities on December 7, lasting three days, amid the second bout of bad air this month. During this time PM2.5 levels - tiny hazardous airborne particles - exceeded 900 micrograms per cubic metre.
Selling 'fresh air' in a bag or a bottle is not a new commodity in China.
Entrepreneurs from both home and abroad have been trying to capitalize on the country's pollution problem for a while.
In 2014 China planned to offer tourists affected by the smog, bottles of 'oxygen'.
The bottles were to be manufactured as part of a tourism scheme by authorities in China's south-west Guizhou Province.
In 2013 one lucky Chinese businessmen made millions selling soda pop-sized cans of air at 80 cents (53p) a can. Chen Guangbiao told reporters he sold 10 million cans in 10 days.
When the red alert was issued in China, the authorities announced plans to close schools, temporarily shut factories and take half of the city's cars off the roads.
The country's high pollution levels has been described as an environmental crisis by the World Health Organisation.
As India has lots of fresh air as we have a lot of mountain ranges and other places where we can fill the air.
EmoticonEmoticon